Case studies | Blis

Nishat Linen

Stewart Brown — Mon, 15 Aug 2022 12:16:55 +0000

Case study: Nishat Linen

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Case studies

Brand challenge

Popular clothing retail company Nishat Linen wanted to drive footfall in store across Pakistan.

Highlights

87%
store visit uplift

Solution

Blis monitored the behaviour of all exposed devices and tracked each time a device visited a Nishat Linen stores across Pakistan. From this data we established footfall rate and average time to conversion.

Campaign snapshot

We used three different creative sizes (MPU, mobile banner, interstitial).

The main objective was to drive footfall in store across Pakistan.

Results

2.2m: Impressions
1.7m: Unique mobile devices
0.68%: CTR

: 3295 Store visits tracked
0.19% Store visits rate
87% Overall store visit uplift

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Hasbro Christmas campaign

Rajesh Chaurasia — Thu, 04 Aug 2022 14:03:57 +0000

Case study: Hasbro Christmas campaign

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Case studies

Brand challenge

Hasbro wanted to build awareness and consideration of their board game range among their target audience in a major UK chain of toy stores, Smyths Toys, over the festive period.

Highlights

1.9m
Video starts

Solution

Blis utilised Audience Explorer to build and dynamically activate the key audiences below:

Targeting an audience of high spenders in toy shops using Mastercard data
20” and 6” awareness and conversion video formats
KPI was reach and awareness

Results

The CTR was above category benchmark.
Video completes were most frequent on Saturdays between 8-9am.
The best-performing creative for VCR was the 20” conversion format.
A 6” conversion video for a board game saw the highest completion rate overall.

0.32%: CTR _{(0.3% benchmark)}
422.515: Unique devices tracked

: 63% VCR _{(50%-60% benchmark)}
1.9m Video starts
266k Unique devices

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

MaxFactor – Coty & Publicis Groupe

Rajesh Chaurasia — Thu, 04 Aug 2022 11:19:15 +0000

Case study: Maxfactor (Coty) & Publicis Groupe

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Case studies

Brand challenge

Max Factor wanted to increase market share and stimulate trial for a new mascara launch. But they were facing challenges in consumer and mobility changes, driven by insecurities and government restrictions caused by COVID.
With the help of Blis, Max Factor pivoted into digital brand experiences delivering growth for the brand.

Highlights

55.1%

increase in store visits

Solution

We used historic and real-time targeting strategicies to enable COTY to effectively increase purchase intent by driving relevant consumers into stores.

Historic: served ads to curated audiences that had visited selected beauty stores and pharmacies within the last 13 months.

Real-time: used location data to target consumers in close proximity to a relevant store, as well as continuing to deliver content once they had returned home.

Campaign snapshot

The main objective was to drive people into selected beauty and pharmacy stores.

Results

Store visit rate and uplift above the category benchmark.

0.33%: CTR _{(benchmark of 0.30%)}
422.515: Unique devices tracked

: 22.99% store visit uplift
9,013 Unique Store visits
2.14% Store visit rate

COTY achieved a 55.1% increase (vs control) in store visits using the Blis Platform. Max Factor’s campaign achieved an ROI of €0,62 – 50% higher than the benchmark.

Key takeaways

The historic targeting strategy was the most successful at driving consumers into store, with the highest visitation at 3-4pm.

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Travel company

Rajesh Chaurasia — Thu, 04 Aug 2022 11:16:07 +0000

Case study: Travel company

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Case studies

Brand challenge

Drive awareness of travel services
Drive CTR

Highlights

6,637,213
Impressions

0.40%
CTR

Solution

Audience Explorer: using Blis’ new audience discovery tool to locate couples, families and those who travel to work via public transport.

Targeting strategy: the campaign ran in three bursts: May half term, June-July (Thurs-Sun) and July-Aug (school summer holidays). Each burst targeted couples and families split out by web, Android and iOS targeting.

Results

The audience targeting was very impactful in terms of driving both brand awareness and click engagement. Through a triple burst targeting strategy, the campaign reached over 1.1 million unique users. We saw an increase in CTR over time and an above benchmark result overall attributed to ad exposure.

0.27%: CTR _{(0.30% benchmark)}
26719: Clicks

: 6,637,213 Impressions
1,167,687 Devices tracked
5.7 Frequency

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Plant-based meat alternative

Rajesh Chaurasia — Thu, 04 Aug 2022 11:15:56 +0000

Case study: Plant-based meat alternative

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Case studies

Brand challenge

Drive trial and awareness of the brand across an omni-channel path to purchase at select Sobey’s and Loblaw’s Canada locations.

Highlights

237%
uplift to store visitation

.90%
Foot-throught rate

Solution

Utilise a combination of dynamic, real-time and historic targeting strategies to:

Reach shoppers at or in proximity to select Sobey’s and Loblaw’s stores to drive in-store visitation and influence purchase.
Retarget high-propensity shoppers to increase awareness and drive them back into select locations and influence purchase.
Expand brand outreach and footprint to drive household penetration and reach net new customers.

Results

The campaign out-performed the CTR Benchmark of .25% with an overall CTR of .27%.
The targeting mix produced an outstanding 237% uplift from over 28K incremental store visits, showcasing that using a mix of targeting strategies increases brand awareness for the brand.

0.27%: CTR
41K: Total store visits
.90%: Foot-throught rate

: 5.9M Total impressions
237% Uplift to store visitation
28k Incremental store visits

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Wine brand

Rajesh Chaurasia — Thu, 04 Aug 2022 11:15:49 +0000

Case study: Wine brand

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Case studies

Brand challenge

To drive awareness of Australian wine brand among wine drinkers to ultimately consider and purchase the product in-store.

Highlights

1.6m
Impressions

52%
Overall footfall uplift

Solution

Blis utilised our proprietary technology Audience Explorer to uncover and reach relevant audiences.

Uncover relevant audiences who had visited a liquor store in the last three months, and drive messaging to this audience based on historical data and in real time when they visited these locations again.

Drive messaging among audiences who enjoy foodie lifestyles and index higher for dining out, overlaid with visitation to a liquor store.

Re-target relevant audiences who had been exposed to the OOH placements provided and reach them through mobile display formats.

Results

1.6m
Impressions: 4,090
Clicks

0.24%
CTR: 0.99%
Ad size with the highest CTR – 320x480

: 3,948 Exposed unique visits
52% Overall footfall uplift
0.22% Overall iFTR
$4.43 Cost per visit

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Multivitamin brand

Rajesh Chaurasia — Thu, 04 Aug 2022 11:15:42 +0000

Case study: Multivitamin brand

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Case studies

Brand challenge

To drive awareness of an Australian multivitamin brand to ultimately influence consideration and encourage purchase of the product in-store.

Highlights

968k
Impressions

92_%
Overall footfall uplift

Solution

Blis utilised our Audience Explorer tool to uncover and reach three key segments for the multivitamin brand:

Families with children at home, P25-54
Households that spend on the VMS category using Roy Morgan’s data
Families with children at home, P25-54 that are frequent spenders at pharmacies (Mastercard data)

Results

968k: Impressions

6.4K: Clicks

0.66%: CTR

2.72%: Ad size with the highest CTR – 320x480

: 82,808 Exposed unique visits
92% Overall store visit uplift
10.4% Overall iFTR
$0.16 Cost per visit

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Supermarket food display

Rajesh Chaurasia — Tue, 02 Aug 2022 18:40:39 +0000

Case study: Supermarket food display

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Case studies

Brand challenge

Drive awareness of a new value range in select stores of a well-known British supermarket chain.
Generate an uplift in store footfall

Highlights

11%
Overall store visit uplift

(benchmark: 5-10%)

Solution

Audience: value seekers

Audience Explorer: used Blis’ new audience discovery tool to source postcode areas that over index for value seekers.

Targeting: value seekers’ postcodes in correlation with store locations.

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Results

The audience targeting strategy was most successful in terms of driving both store visits and click engagement, exemplifying the effectiveness of the new Audience Explorer tool. We saw a fantastic store visit rate, well above our benchmarks as well as an impressive uplift on the control group, suggesting over 3,000 incremental visits were driven to store as a result of ad exposure.

0.20%: CTR

81%: Viewability

: 2.21% Overall store visit rate
11% Overall store visit uplift
5-10% Store visit uplift benchmark

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Eco CPG brand

Rajesh Chaurasia — Mon, 25 Jul 2022 19:32:55 +0000

Case study: Eco-friendly CPG brand
holiday campaign at Target

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Case studies

Brand challenge

Drive excitement and buzz around the brand’s holiday products.
Drive incremental sales of products at Target stores and via e-commerce.

Highlights

0.77%
CTR (benchmark: 0.50%)

87%
LTR (benchmark: 80%)

Solution

Utilise a combination of dynamic, real-time and historic targeting strategies to reach:

Consumers who fit the brand’s consumer profile (interest in home decor, has kids, grocery shoppers, has pets).

Solution

Utilise Blis dynamic, real-time and historic targeting to reach:

Consumers near/seen previously at Target stores who purchase natural and clean beauty products, purchase competitive non-organic brands, and/or are seasonal shoppers/gifting buyers/heavy candle buyers/home improvement enthusiasts.

Results

Our dynamic targeting strategies drove the highest store visitation rate, uplift and CPISV of all targeting methods, indicating a strong level of new customer acquisition.
Audio was also significantly more effective than video at driving additional store visits.

0.77_%: CTR _{(benchmark: 0.50%)}
87_%: LTR _{(benchmark: 80%)}
34.5_%: Sales lift (via Ansa)

: 5.21% Overall store visit rate
29% Overall store visit uplift
$162k Total incremental sales (via Ansa)

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Start reaching all your relevant audiences today

Women’s cricket tournament

Rajesh Chaurasia — Mon, 25 Jul 2022 11:09:51 +0000

Case study: Women’s cricket tournament

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Case studies

Brand challenge

To drive awareness and tickets sales of a women’s cricket tournament in Australia.

Highlights

2.9m
impressions

69%
overall footfall uplift

Solution

Blis utilised Audience Explorer to build and dynamically activate the key audiences below:

We profiled fringe families/busy lifestylers by collecting devices seen at school drop offs, outdoor sporting locations, cricket ovals, sports ovals, cricket live games, parks, beaches, toy/parenting stores, commercial buildings and gyms in the last 12 months + P44+ overlay, 3+ people
in the households.

Solution

We profiled cricket superfans by collecting devices seen at seen at outdoor sporting locations, sports ovals, cricket live games, parks, parenting stores (in the last 12 months) AND overlaid with + P20 54.

Solution

In addition, we profiled people watching Australian cricket by collecting devices seen at outdoor sporting locations, sports ovals, cricket live games, parks, parenting stores and overlaid with Roy Morgan’s statement "Been to a WBBL match in the last 12 months" Helix Personas (505, 103, 205, 209, 604).

Solution

These groups were also targeted when at home as well as in 25km proximity from the women's cricket grounds in Melbourne and Canberra.

Results

2.9m: Impressions
12.1k: Clicks
0.41%: Overall CTR

: 69% overall footfall uplift
1.9k Unique exposed footfall
visits
$17.12 Cost per visit

Relevant case studies:

Nishat Linen

3 min read time

Hasbro Christmas campaign

3 min read time

MaxFactor – Coty & Publicis Groupe

3 min read time

Travel company

1 min read time

Plant-based meat alternative

1.5 min read time

Wine brand

2 min read time

Case studies | Blis

Nishat Linen

Case study: Nishat Linen

Brand challenge

Highlights

Solution

Campaign snapshot

Results

Relevant case studies:

Start reaching all your relevant audiences today

Hasbro Christmas campaign

Case study: Hasbro Christmas campaign

Brand challenge

Highlights

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

MaxFactor – Coty & Publicis Groupe

Case study: Maxfactor (Coty) & Publicis Groupe

Brand challenge

Highlights

Solution

Campaign snapshot

Results

Key takeaways

Relevant case studies:

Start reaching all your relevant audiences today

Travel company

Case study: Travel company

Brand challenge

Highlights

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

Plant-based meat alternative

Case study: Plant-based meat alternative

Brand challenge

Highlights

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

Wine brand

Case study: Wine brand

Brand challenge

Highlights

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

Multivitamin brand

Case study: Multivitamin brand

Brand challenge

Highlights

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

Supermarket food display

Case study: Supermarket food display

Brand challenge

Highlights

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

Eco CPG brand

Case study: Eco-friendly CPG brand holiday campaign at Target

Brand challenge

Highlights

Solution

Solution

Results

Relevant case studies:

Start reaching all your relevant audiences today

Women’s cricket tournament

Case study: Women’s cricket tournament

Brand challenge

Case study: Eco-friendly CPG brand
holiday campaign at Target