Milan, 27th October 2022 – Blis, the audience-first platform that doesn’t rely on personal data, today announced the hire of Giulia Campa as Programmatic Lead in Italy. The new strategic role was created to fulfill the increasing demand from Blis’ clients in the country.

Almost a year ago, Blis launched its interactive planning platform, Audience Explorer, in Italy. Blis’ approach is unique because audiences are built  from valuable and consented location data, coupled with other rich and powerful data sets in Blis Audience Explorer, providing the most accurate view of what people are actually doing in the real world. Since its launch, there’s an increased demand from Blis’ clients in the country, with a 46% increase in revenue and 20% growth in number of clients.

With over ten years of industry experience in digital advertising and marketing, Giulia joins Blis from Xaxis, where she was the Engagement Manager, leading on programmatic buying and data management – ensuring that campaigns were leveraging the best performing blend of tactics across channels and screens. 

“I’m excited to be part of the team at Blis;” said Giulia Campa, Programmatic Lead in Italy at Blis. “This is a truly interesting time to join Blis as we become a fully integrated programmatic platform, without any reliance on personal data. Programmatic continues to grow and I look forward to maximising the opportunity for brands to access premium inventory through Blis’ platform across the country”.

Blis has been operating in Italy since 2018 and growing rapidly since then. In addition to Giulia’s hire, Blis also announced several other important hires in the region, following the recent investment from LDC, with headcount growing by 56% so far in 2022.

“We are thrilled to add Giulia to our team;” said Pietro Ronchetti. “This is the first time we’ve hired a Programmatic Lead exclusively dedicated to the Italian market as we continue our growth trajectory. Over the past two years, Blis has transitioned from pure location targeting to its proprietary, privacy-first targeting methods to offer an unique programmatic platform to our clients. Giulia is an instrumental team member to guarantee the success of our business and I can already see the huge impact she’s made since joining us”.

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About Blis
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.

London, 25th October 2022 – Blis, the audience-first platform that doesn’t rely on personal data, today announced a new partnership with VIOOH, a leading premium global digital out of home supply side platform, to bring JCDecaux’s premium digital out of home inventory to the Blis platform. The partnership kicks off today in the UK, with other European markets, the US and Australia to follow, and deepens Blis’ commitment to being a leading omnichannel brand partner. 

Through a strategic integration with VIOOH’s SSP, Blis now offers clients access to JCDecaux’s premium digital transport, billboard and street furniture inventory. By using Blis’ interactive planning platform, Audience Explorer, clients can layer location, lifestyle, telco, spend and other rich anonymised data to create richer target audiences, so they can buy the digital out of home placements that are most relevant to their campaign goals. 

“We are excited to partner with VIOOH to bring premium DOOH inventory to the UK,” said Amy Fox, VP Product at Blis. “By combining Blis’ precise location data and rich third-party audience data with VIOOH’s quality DOOH inventory, our clients can now also reach the most relevant out-of-home audiences. Bringing digital out-of-home inventory to our platform is a key milestone, as it marks the next step in Blis becoming a true brand campaign partner for our clients by delivering a fully omnichannel offering. Clients can now create more cohesive omnichannel campaigns, all through Blis’ proprietary planning platform, Audience Explorer, and then activate them with Blis too.”

By adding premium digital out-of-home inventory to its platform, Blis now offers clients the ability to plan and buy standard, high-impact and premium display, video, audio and CTV inventory as well as DOOH, using accurate, real-world location data as well as third-party data, all in one integrated platform. The Blis and VIOOH partnership is unique because of the layering of these other data signals, including clients’ first-party data, via Audience Explorer to inform fully-integrated DOOH planning and buying that is part of a broader omnichannel media plan. 

“Our partnership with Blis will give more media planners and buyers access to high-quality DOOH inventory,” said Gavin Wilson, Chief Revenue Officer at VIOOH. “ Including programmatic DOOH within omnichannel campaigns is a key area of interest for the market now, and we look forward to working with Blis to deliver meaningful and efficient campaigns with optimised results to their clients around the world”.

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About Blis
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.

Sydney, 6th September 2022 – Blis, the audience-first platform that doesn’t rely on personal data, today announced the appointment of media industry executive Natalie Muir to the position of Insights Lead across the APAC region. 

Muir joins Blis most recently from her senior role in audience strategy and insights at broadcaster SBS and brings significant experience from previous roles across research, strategy and insights at leading media organisations oOH!media, Macquarie Radio Network, and Commercial Radio Australia. A 20-year veteran of the media research industry, the lure of Blis’ strong global and regional footprint and impressive data practice sees Natalie take up her post from this month. 

“As Blis is a global organisation, I saw a great opportunity to work alongside wonderful people across the world with such diverse skill sets and I was really interested in the kinds of clients that Blis attracts, said Muir. “As brands and agencies continue to seek out non cookie-based advertising technologies I’m excited to use Blis’ impressive data sets and tools to uncover meaningful insights and solutions for our clients across APAC.” 

Blis said the appointment will enable the company to strengthen its data and insights capabilities in the region. 

“Natalie brings terrific perspective and leadership experience within research and insight across many channels” said Emma-Jayne Owens, Blis APAC Managing Director. “Our clients look to us to make sense of consumer data, help them to better understand audiences and provide useful insights for their campaigns. Natalie joins Blis at a key moment in our expansion in Asia-Pacific and will lead our approach across the region.” 

Blis is an integrated planning and buying platform (including Blis Audience Explorer – a visual, interactive tool) that delivers scaled, relevant and high-performing audiences for the world’s largest brands and media agencies. 

The company has made significant investments in products and technology over the past two years, enabling brands to tailor their digital ad campaigns to reach consumers without reliance on personal data. 

                                              ENDS

About Blis
Blis is the audience-first platform that doesn’t rely on personal data. We’re an integrated planning and buying platform that delivers scaled, relevant and high-performing audiences, helping the world’s largest brands and media agencies achieve their goals.

Over the past 18 years, Blis has built its reputation on delivering award-winning location-powered advertising solutions. In today’s consumer-centric landscape, Blis is transforming the role of location data by combining it with a broad range of rich and powerful datasets to give our clients the deepest audience understanding available. Our unique approach to integrated planning and buying provides personalised targeting and performance without reliance on personal data. We serve relevant ads to the highest-value addressable audiences across any channel and deliver our clients’ campaign outcomes every time, from brand awareness and engagement through to store/site visits and sales. 

Established in the UK in 2004, Blis now operates in more than 40 offices across five continents. Working with the world’s largest and most customer-driven companies across all verticals including Unilever, Samsung, McDonald’s, HSBC, Mercedes Benz and Peugeot, as well as every major media agency.

To learn more, visit blis.com.