Case study: Eco-friendly CPG brand
holiday campaign at Target

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Eco CPG brand

Brand challenge

Drive excitement and buzz around the brand’s holiday products.
Drive incremental sales of products at Target stores and via e-commerce.

Highlights

0.77%
CTR (benchmark: 0.50%)

87%
LTR (benchmark: 80%)

Solution

Utilise a combination of dynamic, real-time and historic targeting strategies to reach:

Consumers who fit the brand’s consumer profile (interest in home decor, has kids, grocery shoppers, has pets).

Solution

Utilise Blis dynamic, real-time and historic targeting to reach:

Consumers near/seen previously at Target stores who purchase natural and clean beauty products, purchase competitive non-organic brands, and/or are seasonal shoppers/gifting buyers/heavy candle buyers/home improvement enthusiasts.

Results

Our dynamic targeting strategies drove the highest store visitation rate, uplift and CPISV of all targeting methods, indicating a strong level of new customer acquisition.
Audio was also significantly more effective than video at driving additional store visits.

0.77_%: CTR _{(benchmark: 0.50%)}
87_%: LTR _{(benchmark: 80%)}
34.5_%: Sales lift (via Ansa)