Facebook announced their name change: Meta. The announcement happened right after their earnings call. Facebook’s earnings confirmed what investors were most afraid of: impacts on revenue due to reach and measurement issues, a result of Apple’s changes earlier in the year. Facebook reported a lower than expected revenue estimation for Q4, a clear example of the urgency needed for companies to adopt a truly privacy-first approach to data and measurement right now.

Snapchat disappointed us all last week and Facebook did the same on Monday.

The social media giants keep making the headlines as they struggle to take privacy changes as seriously as they should.

There are good reasons to feel optimistic about the outlook for brick and mortar retailers during this upcoming holiday season.

The digital advertising industry is locked in the fight of its life right now. Find out the three rounds brands will need to win during the battle for privacy-first marketing.