Article
How Max Factor achieved an overall ROI uplift of 22%, 50% higher than the benchmark
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark
Article
Get ready for IAB Connect: watch the preview podcast now
This week, IAB’s VP of Programmatic+Data Center, Jeffrey Bustos and our Global CMO, Diane Perlman gave a sneak peek into Blis’ IAB Audience Connect session.
Consumer behavior
Blis appoints new VP of Programmatic Partnerships and new RVP Midwest/West, continuing hiring spree in the US
New strategic roles join over 10 new hires in the region in 2022 so far.
Press Release
Blis announce new partnership with Experian across seven markets
Comprehensive cross-channel customer segmentation now integrated into Audience Explorer.
Consumer behavior
Blis launches new travel e-guide, revealing trends and predictions across APAC
The e-guide will help marketers across APAC understand the new types of travellers, how the future is shaping up and how they can better reach these customers.
Press Release
Blis secures investment from LDC to accelerate global expansion
Blis will fast-track its opportunity to drive mass adoption of its privacy-first advertising technology.
Press Release
Blis launches new e-guide and interactive calculator, revealing that almost 50% of digital audiences are being missed
As seen in ExchangeWire, Martech series, Mi3, Marketech APAC, Emerce and more…
Article
Let’s talk about the elephant in the room
Well, there’s another elephant in the room and it’s time to talk about it. There’s no ID-less future – it’s the ID-less present. As we reveal in our new e-guide, you’re already missing out on half of digital audiences on mobile right now. Not tomorrow or just after cookies start to disappear from Chrome.
Press Release
Blis achieves 55.1% store visit uplift for beauty giant COTY
Max Factor’s campaign won a Bronze AMMA award by achieving an ROI of €0,62 – 50% higher than the benchmark.
